Movado is a typical representative of the minimalism style in watchmaking industry. The museum Classic has been a distinct sign of the watchmaker. Movado show its innovation and challenges on the basis of the classic design, and brings constantly new surprises. At 2016’s Baselworld Watch Fair, Movado showed new models combining classic style and innovative designs. Movado released Movado Edge men’s watch Ref.3680004 with Yves Béhar, a famous industrial designer.
The classic Museum dial was design by Nathan George Horwitt in 1947. There isn’t any hour markers on the typical dial except the single dot at 12 O’clock which symbolizes the sun. Two central indexes is as if the earth going around the single dot. What’s more, most of Movado watches don’t have a second hand. Such a style shows that time never is sequenced with numbers. The Movado watch designed by Nathan George Horwitt was displayed forever in Museum of Modern Art in New York in 1960. It’s the first model to receive the award in the history of watchmaking. When Yves Béhar got the news that he would have a opportunity to design a watch for Movado, he felt honored to complete the work. He said Movado Edge would be a perfect combination of classic and innovation.
Movado Edge collection features new materials, texture and three-dimensional structure. The dial with three-dimensional texture can catch beauty of light and shadow and attract people’s attention. The dial produces different visual effect as the wrists move, whose texture symbolizes a mark of time and sunlight. From industrial perspective, Movado Edge collection shows modern aesthetic and uniqueness. To pay tribute to Bauhaus-style designs, Movado Edge combines minimalism and geometrical aesthetic, art and design. Three-dimensional dial expresses new understanding to the original design by Horwitt, and the iconic dot emerges on the dial.
Movado Edge blue, 40mm, with a Quartz movement. Sapphire crystal, a round watch case and a crown in stainless steel, sealed back in steel. Round concave matt blue dial in aluminum engraved with sunlight-like texture, raised tone-to-tone single dot, a matt red hour hand and a grey polished minute hand. Black silica gel watchband with pin buckle in steel.
From a tool to a non-necessity, The most important for a wristwatch is the design. People paid attention to readability and the inner movements in the traditional watchmaking more. A wristwatch with too many functions gives us a feeling of a machine, lack of the expression of emotions. With the charm of the root and industrial aesthetic, Movado Edge men’s watch Ref. 3680004 conveys rich feelings or emotion.